June is a special month: It is both the American Humane Association’s (AHA) Adopt-a-Cat Month and the ASPCA’s Adopt-a-Shelter-Cat Month. However, June isn’t nearly as special if people don’t really adopt. I mean, if people don’t actually walk into adoption centers all over the United States and choose a new purring pal (or two).
Certainly, if getting the word out counts, the campaigns intensified. Last year, the non-profit CATalyst Council paired with AHA to promote the Adopt-A-Cat month initiative. CATalyst reached out to 10,000 veterinarians, who received information about the virtues of cat adoption. In conjunction with the ASPCA, Petfinder.com communicated to more than 13,000 shelters and millions of consumers.
I had the honor of writing a cat care guide called CATegorical Care, with Amy Shojai and Beth Adelman, for both CATalyst Council and AHA, which was reviewed by some of the nation’s top feline veterinarians, the American Veterinary Medical Association (AVMA), Winn Feline Foundation and the Society of Animal Welfare Administrators (SAWA). AHA also created a children’s workbook, called Connecting with Cats. As a result, no doubt thousands of children repeated the refrain, “Mommy, can we get a cat?”
**Get the June 2011 issue of CAT FANCY to read the full article or click here to purchase a PDF version.**