If you’re going to be in a train station soon you’ll probably see a lot of advertisements decorating the walls… unless you happen to be at the Clapham Common station in London.
Back in April, Glimpse, a creative collective based in the United Kingdom, put together the Citizens Advertising Takeover Service (C.A.T.S.) in an effort to make public spaces more enjoyable to people. How would they do that? By replacing the advertising in a London subway station with pictures of cats. After successfully raising the money via Kickstarter, Glimpse has succeeded in its goal.
The group unveiled the Clapham Common station makeover this week. The revamp included nixing 68 advertisements and replacing them with pictures of stray cats that need homes and shelter cats that recently found homes. All of the images — with the exception of one poster of cat photos sent in by the supporters on Kickstarter — feature cats from Cats Protection and Battersea Dogs and Cats Home, two local rescue charities.
“We hope people will enjoy being in the station and maybe think a bit differently about the world around them,” Glimpse founder James Turner told Evening Standard. “Instead of asking you to buy something, we’re asking you to think about what’s really valuable in your life. It might not be cats, but it’s probably something you can’t find in the shops.”
If every train station replaced ads with pictures of cats, commuting would be much more enjoyable.