Supreme Petfoods Set To Launch Its Science Selective Food For Small Animals

Rabbits, guinea pigs, chinchillas and five other species of small animal pets will have a new choice of food after Supreme Petfoods launches its Science Selective species-specific diets.

“Small herbivores need fiber to maintain healthy lifestyles,” said Nick Thomas, director of product development at Supreme Petfoods. Science Selective®, a new product line from Supreme Petfoods, brags up to a staggering 26% fiber. This new range of diets launches in September 2012 at Superzoo, a pet industry trade show.
Selective® is the widest range of veterinary recommended, species-specific, monocomponent foods that prevent selective feeding, according to Supreme Petfoods. The diets are available for eight different species of small animals including rabbits, guinea pigschinchillas and degus, as well as hamsters, micerats and ferrets.
The company says that veterinarians around the globe support Selective® recipes not only due to the range of high-fiber, herbivorous diets, but also because all products in the range are formulated with zero hidden sugars. Supreme’s formulas are extruded versus pelleted, resulting in high palatability without unnecessary sugars being added. For rabbits, added sugars can damage teeth, lead to digestive upsets, cause obesity and damage their skin.
The key to rabbit longevity is to make sure their digestive tracts stay motile, while striking a balance between indigestible fiber and nutrition, as well as plenty of dental wear to keep teeth trimmed. This is why Supreme created these species-specific foods with high fiber levels and zero added sugar. All of the recipes are fixed formulas to help avoid digestive upset.
“The consequences of obesity in rabbits can be severe and include digestive upsets and urinary problems,” said Claire Hamblion of Supreme Petfoods. “Overweight, inactive rabbits are also predisposed to developing uroliths, and obese female rabbits may develop a prominent dewlap that can be associated with infections developing within the skin folds. These are all very serious health concerns that can be easily avoided with the right diet and lifestyle.”

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