Often DogChannel alerts you to upcoming dog rescue events, but we also like to share with you what a real impact these events have in finding homes for animals.
On June 6 the Purina Pro Plan Rally Across America took its national road tour to Irvine, in Southern California. The DOG FANCY and DogChannel staff enjoyed filming a video promotion for the event along with several short training videos, featuring Purina Pro Plan trainer Melissa Heeter and her rescue dog, Viola.
Now we have the results from this one day event, which brought together 72 pet rescue groups at the Irvine Animal Care Center.
More than 6,500 people attended, and 330 animals were adopted, including 265 dogs and 59 cats, says Christine Franco, program coordinator at the Irvine center. The shelter also raised more than $23,000 for the remaining homeless pets.
The grassroots Purina tour is visiting cities across the country to promote rescue events. The goal: Reach a total of 400,000 pet adoptions by year end, building on the current total of 314,000 adoptions since the program’s inception in 2005.
The tour supports smaller pet rescue organizations, which help place nearly 500,000 dogs and cats in homes each year, but often don’t receive the attention or funding they desperately need.
You have an opportunity to check it out first hand at these upcoming events:
- Because Your Dog is Worth it, Too Day, Cranberry, N.J., Aug. 21
- Taste of Colorado, Denver, Colo., Sept. 4-6
- St. Louis Pet Expo, St. Louis, Mo., Oct. 23
To get more details, find a pet rescue event near you, or to get your rescue organization involved, visit www.rallytorescue.org
Ernie Slone is the editor of DOG FANCY and DogChannel.com