Purina Cat Chow has launched the “Purina Cat Chow Real Stories Project Contest,” a nationwide search to find, showcase and celebrate cat stories that highlight the relationship between cat people and their cats. Purina Cat Chow is seeking stories from owners for an opportunity to be one of five grand prize winners who receive a $5,000 cash prize.
From now until Jul. 31, you can participate in the Purina Cat Chow Real Stories Project Contest by submitting your cat relationship story here. Five grand prize winners will each receive a $5,000 cash prize, a one year supply of Purina Cat Chow brand cat food for one cat, and have their cat relationship story told through a Purina Cat Chow brand online video. The winners’ videos will be shared online with the Purina Cat Chow Community on Facebook, YouTube and Twitter.
“We believe the best stories come from real life, and every day we are inspired by the stories shared by our cat-owning community,” Vincent Biroscak, Purina Cat Chow brand director, said in a press release. Purina Cat Chow recently launched a new national TV advertising campaign inspired by stories of real-life cat owners and new product packaging featuring five owners and their cats.
To enter the contest, cat people are invited to complete an online entry form, select a theme that best describes their story, options include: My First Cat; Why I’m a Cat Person; Forever a Cat Family; How We Found Each Other; Generations of Care; Always There for Me; and Memories. Upon selecting the story theme, cat people will write about (600 characters or less) their special relationship with their cat including a description of how he or she is always there for the owner. People may also include an optional photo or video (two minutes or less) that supports the story.
Purina Cat Chow will also recognize the cat relationship stories of five runners-up with a $1,000 cash prize each and one year supply of Purina Cat Chow brand cat food for one cat. In addition, 40 stories will receive an honorable mention and a $100 gift card. In total, the Contest will award more than $30,000 in prizes.
The Purina Cat Chow Real Stories Project is looking for stories about the comfort, support, friendship and connection that describe the cat-owner relationship – from head butt greetings-at-the-door moments to the way she wakes you up in the morning. People may also submit their story here www.facebook.com/purinacatchow or www.youtube.com/purinacatchow .
The entries will be evaluated using the following criteria:
- Originality in describing a special relationship with cat(s) (30%)
- High quality storytelling captured in the essay and/or photo or video (30%)
- Effectively demonstrating the Purina Cat Chow brand belief of “always there for you” (40%)
Following the story submission close on Jul. 31, an independent panel of judges will narrow the stories down to 10 finalists. Consumers will be asked to vote on their favorite stories from Aug. 28 – Sep. 18, 2012, here or here to help identify the winning stories. The winners will be announced on or about Oct. 1, 2012.