As a mom to six adopted dogs, country superstar Miranda Lambert is helping Pedigree search for the next communities to benefit from The Pedigree Feeding Project, an initiative that supplies participating shelters with 100 percent of their core dog food needs, at absolutely no cost.
“When shelters don’t need to worry about how they are going to be able to feed their dogs or pay for the food, resources become available to expand and promote adoption programs,” says Jeff Hingher, senior brand manager, PEDIGREE® Brand. “Through The Pedigree Feeding Project, we are able to do what we do best – provide shelter dogs with access to premium nutrition, and help these great dogs find loving homes.”
Already, more than 4,000 shelter dogs are receiving the professional nutrition they deserve through The Pedigree Feeding Project’s first year. As a result of the support, shelters in Chicago and Nashville were able to save anywhere from $40,000 to $100,000 a year, allowing them to use the money to expand the audience of potential adopters and to update their facilities to provide a more home-like environment for the dogs.
Dog lovers can visit Facebook.com/Pedigree to nominate the community where they think The Pedigree Feeding Project can make the most difference in the lives of shelter dogs.
The nomination process is simple:
- Visit Facebook.com/PEDIGREE and click on the “Choose the Next Community” tab.
- Watch Miranda Lambert’s heart-felt video on why The Pedigree Feeding Project is so important to her.
- Nominate your community. Submit stories of special dogs in your life, share photos and videos.
- Share Miranda’s video with your friends and encourage them to nominate their community, too.
In March, Miranda and Pedigree will announce the names of the five communities that have been selected as finalists in the search. America will then vote to determine the next communities to participate in The Pedigree Feeding Project. The winning communities will be announced mid-2013.
“I’m amazed every day by the unconditional love I receive from all of my adopted dogs. That’s why it means so much to me to partner with Pedigree, a brand that truly believes in finding dogs loving homes as much as I do,” remarks Miranda Lambert. “Pedigree knows that there are so many communities that have an abundance of homeless dogs, and together we want to help. That’s why we’re asking people to nominate their community at Facebook.com/PEDIGREE and spread the word about this incredible program. Every nomination helps raise awareness for dog adoption.”