The campaign hopes to remind viewers that there are thousands of amazing shelter pets ready to find their forever homes.
Launched to coincide with National Adopt a Shelter Dog Month, one of the videos features legendary music man and David Letterman band leader, Paul Shaffer, with his daughter Victoria showing off the lovable personalities of their four adopted dogs, Riley, Jake, Echo and Rue.
“Everybody should have a shelter dog. It’s good for the soul,” says Paul Shaffer. “All four of our dogs have been absolute gems. Why would you want to do anything else but rescue a pet?”
The videos are part of The Shelter Pet Project, a public service advertising campaign that for four years has helped to positively change the perception of shelter pets, with euthanasia rates declining by 10 percent during the campaign’s time period. Despite these gains, however, 2.7 million healthy and treatable pets are still losing their lives in shelters each year. The Shelter Pet Project’s goal is to bring that number down to zero.
“You must watch these videos from The Shelter Pet Project— they will touch your heart in a powerfully positive, uplifting way! The Halo Pet Foundation is honored to support The Humane Society of the United States encouraging pet adoption from shelters,” says David Yaskulka, Vice President, Marketing Communications, HALO, Purely for Pets.
Mary Ann and Mark Behme, whose “family” includes three shelter dogs, all of whom were all adopted as seniors:
Shelter pet adoptions are on the rise in the United States. According to The Humane Society of the United States, 17 million people will acquire a dog or cat within the next year, and each year four million of these animals are adopted from shelters.
“Every happy adoption story encourages other people to open their hearts to a homeless pet,” says Maddie’s Fund President Rich Avanzino. “By showing the joy their adopted pets have brought to their family, Paul and Victoria are inspiring countless others to share that same incredible experience.”
In the upcoming months, a video featuring Vampire Diaries and Army Wives’ actress Torrey DeVitto and her dog Beau will be released. To see the videos or for more information visit TheShelterPetProject.org.