The slow walks on the beach. The shots of seagulls in the sky. The couple-y moments looking through old photos. A new take on pharmaceutical commercials features all the classic hallmarks of drug ads but this time with Lil BUB.
Lil BUB’s new spin on your average drug commercial is going viral. The commercial, which has reached 2 million people, promotes early kidney disease detection while showcasing BUB and her dude Mike Bridavsky.
The spot shows the two poring over photo albums and strolling through a park. The message is that you and your cat can have even more of these moments with IDEXX’s SDMA. Screening test SDMA detects kidney disease earlier than others, according to the company, and tells you how far the disease has progressed. (Full disclosure: The ad spot was created in partnership with our sister site, Catster.)
It’s a sweet, funny way to send a serious message. BUB is the perfect spokescat to do it.