The average online reader rarely finishes articles to the end due to the high volume of competing content floating around the interwebs, and a short attention span. Finally, someone realized that to keep people reading we need intrigue, we need irrelevant, we need … cute cats.
Enter the new InstaCats App, a Chrome extension that you can download to your browser, or use via bookmarklet (an app within a bookmark in your browser). So what does it do? Only one of the most important things the world wide web has ever seen: it inserts totally irrelevant and random (yet ultra-adorable) cat pics into whatever article you happen to be reading online.
Think about it: you’re trying to digest some long-winded study guide or news story, and instead of opening a new browser window to view the latest Maru vid, you simply activate the extension and watch as cute kitties appear on-screen, breaking up the very long blocks of text, and giving you the strength to motor on.
Seriously though: who needs TV on Demand when you’ve got cute cats on command? Will you be downloading?