From October through Jan. 3, 2012 the campaign will try to meet its goal of placing 1.5 million animals in homes. Since its start in 1999, the campaign has contributed to the adoption of 5.8 million pets, according to Iams.
As part of the campaign’s Bags 4 Bowls program, Iams seeks to raise 5 million meals for animals at adoption and rescue centers. For every specially marked package of Iams dog or cat food purchased during the campaign, the company has pledged to donate one bowl of food – up to 3 million meals – to a participating animal organization.
In addition, Iams has pledged to donate up to 2 million meals through social networking. They will give away one bowl for every Facebook user who “likes” the Iams Facebook page or who creates and shares a special adoption announcement card.
New to the program this year are campaign ambassadors, NASCAR driver Ryan Newman and his wife, Krissie. The Newmans founded the Ryan Newman Foundation to educate and encourage people to spay or neuter their pets and to adopt animals from shelters and rescue centers.
“As proud pet parents to five incredible animals, we are honored to join with Iams Home 4 the Holidays to find permanent homes to loving animals,” said Ryan Newman.
“We truly believe that the real reward is when the pet adopts you and we invite everyone to join the millions of families who’ve already experienced the joy of animal adoption through this program,” Krisse Newman added.