Hosting events is one way to raise funds for shelter animals, from barbeques to black tie affairs. I’ve been to all sorts of these paw parties, even hosting one myself this year. But I’ve never seen a dog rescue event quite like Halo Purely for Pets’ pop up shop in New York City at the corner of 47th Street and Lexington Ave., where I recently emceed a doggie fashion show, with designs by Ada Nieves.
From May 29th to June 26th, Halo has taken over a corner store in Midtown Manhattan to encourage people to “pop in and do good.” Talk about going the extra mile. A month of shelter pet awareness on a corner in Manhattan? The real estate alone is impressive.
People who “pop in” to the space can play Freekibble’s daily trivia game at computer stations (which gives 10 kibbles to rescue each time you play from any computer), make a donation and receive exclusive Ellen Show merch (Ellen Degeneres is one of Halo’s owners), interact with adoptable animals, and participate in various shows and events. 100% of donations go to the Halo Pet Foundation, which funds grants to animal welfare and rescue groups.
Nowhere near the Big Apple? No matter. You can participate using social media. Halo recently tweeted: RT to win! “I’m checking in with #CityTails so @Freekibble will donate 10K @halopets to my local shelter!”
“We are deeply thankful for the support of our customers and retailers, and wanted to find another meaningful way to share our brand and further our company’s philanthropic impact,” says Steve Marton, Halo’s CEO. “So we’re taking to the streets of New York to promote adoptable pets, give access to leading pet care experts, and give people an easy way to ‘do good’ for pets.”
Halo co-owner Ellen DeGeneres is well known for her efforts on behalf of pets. “Pet adoption is something I’m extremely passionate about. I believe that by working together, we can find good homes for the millions of homeless and abandoned pets out there,” DeGeneres says.
The official kibble sponsor of Freekibble.com, Halo donates 1.5 million meals to shelter pets each year. The company partnered with the U.S. Postal Service to donate 1 million meals to shelter pets in support of the Adopt a Shelter Pet stamp in 2010. Halo is also the sponsor of the first two episodes of the PBS special “Shelter Me,” in 2012 and 2013 (airing now), to inspire adoption of pets from shelters.
Upcoming events at the pop up shop:
June 21st from 5:30 – 8pm; Dr. Marty Becker, “America’s Veterinarian” Discussion, Book Signing & Reception>>
June 22nd: from 12 – 4pm: Family Fun Day>>
I will be participating in this family day with The Pet Postcard Project, my charity endeavor to feed homeless pets, often sponsored by Freekibble.com and Halo.
For an updated calendar of events, hours and participating New York retailers, click here.