FidoPharm, based in Yardley, Pa., says the new medication contains ivermectin and pyrantel, the same active ingredients in the same concentrations as Merial’s Heartgard Plus, but costs up to 50 percent less.
“Dogs deserve access to preventive heartworm medicine and their owners deserve choices, without having to sacrifice quality and efficacy,” said Alex Kaufman, president of FidoPharm, which also makes PetArmor flea and tick preventive.
At a new conference in New Orleans March 9, FidoPharm also committed $5,000 to establish the “Pet Trust” for the Louisiana Society for the Prevention of Cruelty to Animals to provide protection and healthcare to needy pets. Louisiana was chosen as the announcement site because the state has one of the highest incidences of heartworm cases in the U.S., more than double the national average. The company will also provide the next 500 adopted eligible dogs with a six-month supply of PetTrust Plus.