The “You Share, We Give” campaign began Aug. 29 in support of the St. Charles, Mo.-based company’s new Spayed/Neutered cat food formulas.
Fans who share the infographic at Royal Canin’s Facebook page with another Facebook user receive a downloadable coupon good for a free sample of the Spayed/Neutered canned formula. Up to 25,000 cans will be given away.
The cat diets also include four dry formulas: Kitten, Appetite Control, Appetite Control 7+ and Spayed/Neutered 12+.
“There is a great need for a diet that addresses the decreased energy and increased appetite that result from [spaying and neutering],” said Dr. Brent Mayabb, DVM, manager of education and development for Royal Canin.
The company will donate $25,000 to the American Humane Association in support of feline health research.