Adorable Cast-Wearing Dog Hobbles Into Our Hearts In New Amazon Prime Ad

Amazon Prime's newest ad tugs at our heartstrings by featuring an injured dog.

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Is this the cutest commercial of the year?

Amazon Prime has made our lives a whole lot easier, and in a cute new ad, it shows how the service can makes our pets’ lives easier, too.

In the commercial, uploaded yesterday to YouTube by, a dog named Flash hobbles through a park while wearing a cast on one of his hind legs. He follows his owner, Jessie, and frequently stops to make jealous eyes at all the injury-free pups around him bounding every which way on healthy legs.

Finally, after getting a hard stare from Flash, Jessie realizes his pup’s discomfort and smartly plops down on a bench to order something from Amazon Prime (as we all do throughout the day).

The next day, Jessie and Flash take their daily walk, but this time Flash is being carried like a baby against Jessie’s chest.

Flash, we’re all jealous of you now.

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  • Adorable. What breed of dog is in the commercial. Thanks

    katherine August 21, 2015 10:19 am Reply
  • Amazon has hit the mark with this short but sweet ad! I Was Born Under a Wanderin Star sung by the great Lee Marvin, from the musical Paint Your Wagon, combined with the adorable pair of a man and his injured faithful companion.. Marketing genius!

    Lanie August 22, 2015 12:15 am Reply
  • Katherine,

    Flash, the doggie is a Maltese.

    Lanie August 22, 2015 12:23 am Reply
    • Thank you so much fur giving us the breed of the pooch in the commercial! Because now I want to find one to adopt or purchase, if it doesn’t break my bank!
      Or I just. may Rob one to get him! Lol ????

      Tariq Middleton October 2, 2015 3:01 am Reply
      • I have a Maltese – she’s my “therapy” dog who cheers me up when I am sad (missing my previous 17 year old Malti-poo who passed away last March)

        RRB October 12, 2015 2:19 pm Reply
        • Actually she makes me smile just looking at her adorable face – she rarely leaves my side – she’s 3yrs and she has “owned us” since last March.

          RRB October 12, 2015 2:21 pm Reply
  • Great commercial, i would like to know jessie’s real name! Who knows it?

    David August 29, 2015 6:46 pm Reply
    • It’s Jesse Rotherford, he’s a British Actor has Twitter: @Jesse_AFC

      Gloria Anton October 5, 2015 10:45 pm Reply
    • Please bring updates about Flash & Jessie

      Peg October 11, 2015 2:21 pm Reply
  • Aww lol that is so cute funny but cute

    Travis September 6, 2015 12:25 am Reply
  • OMG WHO KNOWS JESSIE’S LAST NAME?!?!?!?!?!?!?!?!?!?!?!??!?!??!??!?!?!?!?!?!?!?!?!?!?!?!? I NEED TO KNOW!!!

    unknown October 3, 2015 9:31 pm Reply
  • I hate jesse for making that little dog walk in that cast.

    Pete October 13, 2015 9:35 pm Reply
  • One of the most endearing and wonderful ads I’ve seen in my lifetime. Wouldn’t be surprised if the sale and adoptions of Maltese dogs skyrocket ! Thanks Amazon for making a commercial that tugs a little at your heart and no rapid fire voice over ruining it. Well done !!

    Paul October 14, 2015 6:18 pm Reply
  • I love that commercial so much. It makes me cry and smile at the same time. I watch it over and over again!

    amy October 15, 2015 12:41 pm Reply
    • I love the Amazon dog ad soooo much. Also Shetland pony sweet too.

      marie December 25, 2015 7:49 pm Reply
  • Love the dog love the guy and the song all bring a smile to my face! One of the best commercials in a long time.

    Sharon October 18, 2015 5:39 pm Reply
  • Perfect, we don’t mute this commercial.

    Carol October 20, 2015 2:41 pm Reply
  • The young man’s name is Jesse Rutherford. He’s a wonderfully talented London UK based actor. His name is spelled Jesse. No “i”. With an “i” it’s a girl”s name.

    Hermine December 9, 2015 8:08 pm Reply
  • Wow! This is theeee best commercial that I’ve ever seen. Whenever I see this commercial,it does something to my heart. It must have taken ages to find a dog and a young man that takes on each others persona. Kudos!!! I would love to see more commercials like this one. Thank you…Hugs to Flash!

    Cathy Kalincak February 5, 2016 10:58 am Reply
  • Did Flash really have an injury?

    Liz February 9, 2016 3:43 pm Reply
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  • Congrats to your advertising staff. Young man Jesse with his million dollar face which
    Echoes the face of Flash is the best on TV. What a refreshing point of peace in a world
    Full of hype and confusion ! Bravo !

    Jack and Judy O'Donnell June 21, 2016 6:59 am Reply
  • Love watching this comercial it is so hrart warming. Great presentation…

    Stella Garza November 29, 2016 7:33 pm Reply

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