Via General Mills/YouTube
Rabbits in the contest announcement video got the supermodel treatment.
OMG. If you ever dreamed of having your rabbit being a model, your time has come. Your rabbit might become the real rabbit that graces some limited edition boxes of Trix cereal. That’s right, your rabbit could be a Trix rabbit!
— General Mills (@GeneralMills) October 21, 2015
On October 20, General Mills announced a three-week open casting call to find this real rabbit. It’s all being done to celebrate that General Mills cereals are removing all artificial flavors and colors from artificial sources. The goal is to do this by the end of 2017.
And one of the best parts of this contest is the video uploaded to YouTube and Facebook to help announce it. It features several rabbits getting the full supermodel treatment, complete with wind fan effects and wardrobe. Will the next rabbit be white, gray, spotted, brown, black, longhaired, shorthaired, wooly? Only time will tell!