Could Your Rabbit Be The Next Trix Rabbit?

General Mills is looking for a Real Trix Rabbit to celebrate eliminating artificial flavors and colors from artificial sources in its cereals by the end of 2017.

rabbit with fur blowing in wind
Via General Mills/YouTube 
Rabbits in the contest announcement video got the supermodel treatment.

OMG. If you ever dreamed of having your rabbit being a model, your time has come. Your rabbit might become the real rabbit that graces some limited edition boxes of Trix cereal. That’s right, your rabbit could be a Trix rabbit!

On October 20, General Mills announced a three-week open casting call to find this real rabbit. It’s all being done to celebrate that General Mills cereals are removing all artificial flavors and colors from artificial sources. The goal is to do this by the end of 2017.

To enter your rabbit, snap a photo and upload it to the What is General Mills looking for in this Real Trix Rabbit? Creativity, cuteness and the playful spirit of the Trix rabbit. Submissions are also viewable on this site. The winning rabbit will have its photo featured on a limited-run box sold in the hometown of the winner rabbit.

And one of the best parts of this contest is the video uploaded to YouTube and Facebook to help announce it. It features several rabbits getting the full supermodel treatment, complete with wind fan effects and wardrobe. Will the next rabbit be white, gray, spotted, brown, black, longhaired, shorthaired, wooly? Only time will tell!

You better hurry though. Time is limited, with the search ending on November 8, and competition could be stiff — the video already has more than a million views on Facebook.

Article Categories: