An anonymous panel of media judges picked the 2012 Best New Product Award winners at last week’s SuperZoo in Las Vegas. From among the numerous new products on display, Brilliant Pet’s FroliCat Flik cat toy took second place.
The FroliCat Flik is a white, disc-shaped mechanism that repeatedly flicks a string out from one side. Dubbed an “automatic teaser” by the company, it’s meant to encourage a cat’s instincts to stalk and pounce on prey, said Alan Cook, CEO of Chicago-based Brilliant Pet.
A new line of bird toys and stands developed by A&E Cage Co. of Burlington, N.J., captured first place at the event. The bird stands are the first in the industry to use the wood of java trees, said John Lance, owner of A&E. The wood undergoes a curing process to keep it safe for birds.
“It’s a highly dense wood, which is good because the birds don’t chew it,” Lance said. “And the idea of having the dense wood is that the birds therapeutically exercise their digits on it.”
The line includes two sizes of tree stands, a bird “javarium”–a java stand inside an aviarium–and a series of toys designed for use with the stands and made from materials including coconut, woven wood and rope.
Angels’ Eyes new dog shampoo line came in third. The new line of products from Angels’ Eyes of Sunrise, Fla., includes a wide spectrum of ingredients and scents designed to last for several weeks. Each product is named after a geographic region, such as the Heartland Meadows hypoallergenic shampoo and Southern Comfort oatmeal shampoo and conditioner.
SuperZoo attendees voted for the new products they liked best.
Place Company Product
1st Classic Paws/Aquatica Gallery Magic Globe Aquarium
2nd Central Garden & Pet Co. Aqueon Evolve Aquarium Kit
3rd BioBubble Pets BioBubble Premium
1st A&E Cage Co. Java Wood Bird Toys
2nd Caitec Corp. Mastermind Foraging Devices
3rd Caitec Corp. The Percher
1st Lucky Litter (Brilliant Pet) FroliCat Flik
2nd Lucky Litter (Brilliant Pet) FroliCat Dart Duo
3rd Lucky Litter (Brilliant Pet) FroliCat Pounce
1st Dog for Dog Dogsbutter
2nd DogPacer Mini Pacer
3rd All Paw Pet Products Poogo Stick
1st Perri’s Leather Clever Canine Collection
1st Angels’ Eyes Angels’ Eyes Shampoo
2nd Envirogroom Envirogroom Natural Shampoos
3rd Best Shot Pet Products One Shot Maximum Strength
1st Critter Zone by Air Restore Critter Zone by Air Restore
1st BioBubble Pets BioBubble Terra
2nd A&E Cage Co. Reptile Javarium
3rd Fibercore Eco-Bedding
1st BioBubble Pets WonderBubble
2nd Lixit Corporation Rabbit Feeder/Water Fount
3rd D.B.A., Comfort Urns Pet’s Memorial Urns