Cat Litter Brand Offers Green Challenge

Yesterday's News gives designers and cat parents a chance to create earth-minded fashion items.

Yesterday’s News, a brand of cat litter made from recycled materials, is calling on cat parents and designers to go green with fashion in the launch of its Do-Gooder Design Challenge.

As part of the challenge, in recognition of Earth Day on April 22, Yesterday’s News has invited five eco-minded designers to transform old newspapers into fashionable items. Designers partaking in the challenge are Bahar Shahpar of Brooklyn, N.Y., Celeste and Anthony Lilore of Restore Clothing in New York City; Elias Abadi of Nahui Olin Handbags in Eatontown, N.J.,  Lara Miller of Chicago, and Samantha Pleet of New York City.

Consumers can follow the designers’ progress by viewing behind-the-scenes video diaries at the Do-Gooder Design Challenge website.

In addition, cat owners are invited to create a concept handbag online. The bags should be inspired by Yesterday News’ recyclable packaging. May 14 is the deadline to enter the handbag contest, which also requires entrants to write a short essay describing how they “do good” for their cat, home or environment. Three grand-prize winners will have their designs turned into actual handbags by eco-friendly handbags designers.

The newspaper items created by the four designers and the three winning handbags will be unveiled at the first-ever Yesterday’s News Green Catwalk and Workshop event in New York City in September. Following the event, all of the items will be auctioned off to benefit the designers’ green charities of choice.

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