Campaign Debuts to Help Big Cats

Celebrities 'Cause an Uproar' in new Nat Geo Wild PSA spot during Big Cat Week.

In a new public service announcement launched yesterday during Nat Geo Wild’s Big Cat Week, celebrities joined forces to “cause an uproar” in support of big cats, which are disappearing at alarming rates. Stars ranging from musicians Sarah McLachlan and David Archuletta, “Bones” actors Tamara Taylor and John Francis Daley, and “The Simpsons” Yeardley Smith shouted “Cause an uproar!” between images of lions, leopards, cougars and tigers flashing teeth.

The PSA calls for viewers to join National Geographic’s Big Cats Initiative, a long-term commitment to help find solutions to stop big cats from disappearing. McLachlan, an avid supporter of animal welfare, narrates the PSA. This is the first in a series of PSAs expected to launch over the next year.  Individual Big Cats PSAs highlighting the plight of specific species will also feature the celebrities as well as Nat Geo WILD talent Casey Anderson, Mireya Mayor, Beverly and Dereck Joubert and Brady Barr. 

Yesterday marked the beginning of Nat Geo WILD’s first Big Cat Week, a seven-night television event. Channel representatives said it will feature stories of nature’s fiercest felines, “from some of the world’s best natural history filmmakers.” Over the next year, the initiative by Nat Geo WILD and the National Geographic Society will continue to grow in scope and execution, with new elements announced as they develop.

The PSA campaign coincides with the new website found here, which includes video shorts highlighting the plight of the big cats, the rationale for working together to save them and efforts being undertaken by National Geographic.

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