Bissell Homecare Inc. of Grand Rapids, Mich., launched its fourth annual Most Valuable Pet Photo Contest this week. The contest, which runs until March 29, 2011, invites animal lovers to submit photos of their pets for a chance to have a $10,000 donation made to a pet charity of his or her choice, among other prizes.
To enter, pet owners may submit photos of their pets at www.bissell.com or upload photos from their Facebook, Flickr and Shutterfly accounts. This year, the contest is open to both U.S. and Canadian residents.
The public will be able to vote online for their favorite entries. The five pets with the highest number of votes each week will move onto the semi-finals, from which the grand-prize winner and second- through fifth-place winners will be selected. As in past years, Bissell will announce the weekly winners and offer exclusive contest news via Twitter and Facebook.
“Each year, Bissell looks forward to demonstrating our company-wide commitment to pets with an initiative that gives back to the pet community,” says Ryan McLean, Bissell’s senior director of marketing. “Since its launch in 2008, the MVP Photo Contest has given more than $53,000 in support of pet charities in the U.S.”
“We are delighted to open the competition to pet parents in Canada and broaden our support of pet charities in 2011,” McLean says.
In addition to the $10,000 donation, the grand-prize winner will receive a $500 shopping spree and the opportunity to have his or her pet featured on Bissell’s pet-product packaging. Runners up will also receive a donation to a charity of their choosing, as well as the opportunity to have their pet featured on Bissell product packaging.
Last year, Gracey, a mixed domestic short-hair cat won the MVP title out of 50,000 entrants. Her owner, Joanne McGonagle, selected the PurrEver Ranch Sanctuary in Somerville, Tenn., to receive the $10,000 grand-prize donation. PurrEver Ranch Sanctuary is a nonprofit hospice for senior and special-needs cats.