Bissell Homecare Inc. of Grand Rapids, Mich., announced that it will pledge up to $50,000 to the Petfinder.com Foundation, a nonprofit that aims to end the euthanasia of adoptable pets by providing resources and support services to animal adoption organizations.
“We are so pleased to continue Bissell’s long history of supporting pet causes by joining forces with the Petfinder.com Foundation this year,” said Rich Sorota, senior vice president and general manager of global marketing and sales for Bissell. “As a company, we are passionate about supporting the pet community, and this expansion of our 10-year relationship with Petfinder.com will allow us to educate even more Americans about one of the major barriers to adoption — cleaning up after pets.”
About 38 percent of Americans would add a pet to their home if cleaning up after them were an easy job, according to research conducted by Bissell.
The effort will take place on Bissell’s Facebook page beginning this summer. A specific date had not been determined as of press time.
For each new fan that registers on Bissell’s Facebook page, the company will make a donation to the Petfinder.com Foundation in order to reach its goal of contributing a total of $50,000. Details on how much money each new fan would bring in were still in the works.
The funds will consist of several grants designed to reach a number of shelters across North America, with one larger grant funding an Animal Lifeline trip, scheduled to take place at the end of May. Animal Lifeline is a support organization for rescues, shelters and municipal groups that partner with the Petfinder.com Foundation to take groups of student volunteers and animal care professionals to provide education and resources to rural shelters in great need.
Each shelter that receives a Bissell-funded grant will also participate in the Partners for Pets program, a partnership between Bissell and LostPetUSA.net that provides qualified animal rescue and adoption organizations with discounts for pet enthusiasts and shelter supporters. Supporters receive free shipping and 10 percent off of select pet products on Bissell.com. Bissell will then donate an additional 10 percent of the purchase price back to the person’s favorite participating shelter.