With several viral videos totaling almost 26 million views and more than 124,000 subscribers on YouTube, it is difficult to ignore the insane popularity (and cuteness) of Tiny Hamster.
The masterminds behind Tiny Hamster are Joel Jensen, Joe Matsushima and Amy Matsushima. They’re the creative force behind Denizen, a small content company that makes branded videos.
So they went ahead and made “Tiny Hamster Eating Tiny Burritos” anyway. The video instantaneously went viral, and YouTube crowned its newest tiny star.
He shared his reaction to Tiny Hamster’s celebrity fans, among them movie star, Sharon Stone, and legendary competitive eater, Kobayashi.
So, it all started with a burrito?
“Tiny Hamster Eating Tiny Burritos” was one of our very favorite ideas that we had.
We knew it was going to be something big because as soon as we uploaded it, it almost immediately started going bananas. I think, within a day, it had been almost on every website we had ever wanted it to be on.
Although food looks like cake or other yummy items, it is made from ingredients safe for the pets to eat (and still yummy).
For the videos, how does one actually go about making tiny burritos or the little birthday cakes we saw in “Tiny Birthday For A Tiny Hedgehog?”
We have to go back and forth quite a bit and do a lot of trial and error to see what is going to work and to see what the hamsters are going to like. We make sure our trainers sign off on it so that the hamsters stay healthy.
What is it like working with such tiny performers?
Over the course of the several weeks leading up to the shoot, the hamsters are trained to do whatever physical tasks that we’ll need them to do. That could be walking up to a table, sitting on the chair or sitting in a gondola like they did for the “Tiny Hamster’s Tiny Date.”
JJ: Tiny Hamster is a Syrian hamster. In “Tiny Hamster’s Tiny Date,” where we had the two of them in the gondola together, we had a lot of comments saying that Syrian hamsters need to be solitary because we they’re not very friendly to each other.
What about the bunny in “Fuzzy Bunny Is A Fighter Pilot?”
So we decided to use different tiny animals all coming together for a Thanksgiving meal. Our trainer suggested that we use a Lionhead rabbit because they’re easy to work with and really cute.
Hot dog eating champion Kobayashi appeared in a video that had Tiny Hamster battling for a hot dog eating prize.
Tiny Hamster caught the attention of a few celebrities. What was it like working with Kobayashi?
We put out two episodes of Tiny Hamster, and we asked our fans for ideas of what they want to see. We had gotten suggestions about hot dogs. We thought that could be cool because a hot dog-eating contest is pretty iconic.
We didn’t want to get our hopes up, but we emailed him. His manager got back to us, and we couldn’t believe it. They were fans of our other videos and when he came out to Los Angeles, we did everything we could to make it work.
You were up for a Webby Award in the Online Film & Video – Viral category and won the People’s Voice Award. On Twitter, Sharon Stone tweeted about Tiny Hamster: “the cutest video ever…Our Favorite.”
So what’s next for Tiny Hamster?
The story is similar to Godzilla because Tiny Hamster eats some evil green ooze and becomes a giant monster. He then goes around a mini city eating different things before he shrinks back down.