The American Society for the Prevention of Cruelty to Animals has announced a partnership for its annual $100K challenge. The 2012 ASPCA Rachael Ray $100K Challenge teams ASPCA with television personality, bestselling author and philanthropist Rachael Ray to award more than $500,000 in prize grants to help shelters save more homeless cats and dogs.
The program asks dog and cat shelters across the country for innovative community engagement to put more homeless cats and dogs into loving homes. Fifty competing shelters across the country will brainstorm to save at least 300 more cats and dogs during the months of August, September and October 2012 than they did during the same period last year.
The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant with the most saved dog or cat lives during this three-month period. A second place prize of $25,000 goes to the shelter with the second greatest increase in dog and cat lives saved, and the contestant that does the best job of engaging its community members in helping to save more cats and dogs will win $25,000. Those organizations that do the best in their divisions will be eligible for between $5,000 and $40,000 in additional grants.
Back for this year’s contest is the two-week-long “qualifying heat” during which shelters will have to be voted in by their fans and supporters. And the root of the contest remains the same: The ASPCA challenges dog and cat shelters to work with their communities on innovative new approaches for increasing adoptions and reuniting lost pets with their families.
“As the $100K Challenge enters its third year, we are thrilled to be joining forces with Rachael Ray,” said Bert Troughton, vice president of Community Outreach for the ASPCA in a press release. “After just two years of the contest, participating shelters have saved 101,263 cats and dogs during the contest periods. With the added support and visibility from a great animal advocate like Rachael Ray, we can help shelters save even more lives.”
For more information about the 2012 ASPCA Rachael Ray $100K Challenge, click here.