This month, the American Society for the Prevention of Cruelty to Animals kicked off its 2011 ASPCA $100K Challenge. During this three-month competition, 49 dog and cat shelters from 33 states and territories across the United States will work to increase dog and cat adoptions in order to win some of the $300,000 in ASPCA prize grants, including a grand prize of $100,000.
During the 2011 ASPCA $100K Challenge, contestants will compete to save at least 300 more shelter cats and dogs — during the months of August, September and October 2011 — than they did over the same three-month period in 2010. The dog or cat shelter with the biggest increase in rescued cats and dogs will win a $100,000 grant. The agency that gets the most community members involved in rescuing cats and dogs will win a $25,000 grant, and those dog and cat shelters that do the best in their regions will be eligible for between $5,000 and $25,000 in grants. In last year’s first-ever ASPCA $100K Challenge, dog and cat shelters saved a total of 48,779 dogs and cats over three months — an increase of 7,362 dogs and cats over the same three months in 2009.
Dog and cat shelter contestants held special kick-off events around the country last week. More than 3,000 dogs and cats were adopted or reunited with their owners during the first seven days of the 2011 ASPCA $100K Challenge, To find a contestant near you, click here. To see a complete list of 2011 $100K Challenge events as they are scheduled, click here to stay updated on contest events.
The ASPCA also will join the contestants and all of their supporters in tweeting with the unique hashtag #ASPCA100K. The organization encourages animal lovers to use #ASPCA100K on Facebook and Twitter to help spread the word about adopting animals from shelters in the contest.
“Based on the energy and buzz this year’s contestants have already generated for kickoff, we fully anticipate that these dog and cat shelters will save even more lives than last year’s contestants because they’ve got their communities behind them 100 percent,” said Bert Troughton, vice president of community outreach for the ASPCA.
The ASPCA wants to create a country of humane communities where homeless cats and dogs aren’t euthanized simply because of a lack of space or the resources to adequately care for cats and dogs. The ASPCA $100K Challenge builds on that goal by inspiring shelters and their communities to innovate and act to save more animals.