Effective April 2014
HobbyFarms.com, which is owned by I-5 Publishing LLC, is committed to bringing you information that is tailored to your individual needs and, at the same time, to protecting your privacy. The following is a summary of the various ways we gather and disseminate the information you provide when purchasing our products and services and when using our website. We use the information we collect to provide you with the products you have purchased or the services you have registered for and also to enhance your overall Internet experience. This policy also provides information on how you can opt out of certain disclosures of information we may collect.
This policy describes how HobbyFarms.com collects, uses and discloses information online and offline from subscribers and from users of this website, and other I-5 Publishing websites, and the websites that correspond to various I-5 Publishing publications. Links to the various I-5 Publishing websites appear on this website. The I-5 Publishing-operated websites are referred to collectively as the “I-5 Publishing Websites.”
TYPES OF INFORMATION COLLECTED
Several different types of information may be collected from subscribers and users of HobbyFarms.com, including the following:
Personally Identifiable Information: This type of information is any information that can be used to identify, contact or locate a Hobby Farms subscriber or user of HobbyFarms.com. Examples include your name, address, email address, telephone number and credit card number. Credit card information is used solely for processing your orders from HobbyFarms.com. When you register or use a service or make a purchase, HobbyFarms.com collects personally identifiable information from you. We do not automatically collect any personally identifiable information. HobbyFarms.com only collects personally identifiable information when you affirmatively provide it to us. For instance, when you register for our services, enter a sweepstakes or contest, complete a survey or subscribe to Hobby Farms magazine, you are asked to provide information, such as your email address, mailing address, name or phone number. Optional information, such as your age or gender, may also be requested. Unless you expressly inform us that you do not want your personally identifiable information shared, we may share such information with third parties
Non-Personal or Aggregate Information: This type of information does not identify a subscriber or website user individually, but instead includes general information such as age range, occupation and gender, or how HobbyFarms.com and other I-5 Publishing Websites are used, such as visits to a particular page. Non-personal information may be collected from you automatically when you use HobbyFarms.com or voluntarily if you provide it to us. This information does not consist of personally identifiable information. Instead, the information collected automatically may include non-personal information such as browser type, geographic location, IP address, advertisements viewed or selected, searches conducted on HobbyFarms.com, and subscription or other preferences. This information may be lumped together and shared with third parties. For example, we may inform our advertisers that a certain percentage of our subscribers or website users fall within a certain age range or are from a certain geographic area, without disclosing the personally identifiable information of any one individual.
When you subscribe to Hobby Farms magazine or register for our services, such as our online discussion forums and clubs, we collect personally identifiable information, which may include your name, physical address, email address, phone numbers, and billing information. We may also collect personally identifiable information through purchase forms, surveys, contests and sweepstakes entries, emails we receive from you, and other interactions HobbyFarms.com in which you voluntarily provide such information.
When you use HobbyFarms.com we may collect a variety of technical data, including but not limited to your IP address, domain, and web browser information. We may also track the page you visited before coming to HobbyFarms.com, and the page you link to when you leave HobbyFarms.com, which of our pages you access, and the ads that you view.
We may use third-party advertising companies to serve or display ads on HobbyFarms.com. These companies may employ cookies and web beacons to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is anonymous.
Finally, we may also allow third parties to collect aggregate and other anonymous information about our visitors. Should we begin allowing third parties to collect personally identifiable information about visitors to HobbyFarms.com, we will inform visitors of these activities at the location of the collection.
HOW WE USE COLLECTED INFORMATION
HobbyFarms.com uses this information to provide you with the products or services you have requested. For example, if you subscribe to Hobby Farms magazine, we may use your email address to send you a confirmation notice and your address to send you your magazine. Similarly, if you enter contests, we will use this information to notify you if you are a winner. This information may also be used to target advertising or customize website presentation and layout. This information may also be used to store your account information, website session information (such as products in your shopping cart), order status and purchase history. We may also use this information to send you newsletters, inform you about new features, products or services, or other changes to the services or our policies. We may share this information with other HobbyFarms.com and I-5 Publishing corporate affiliates. In addition, unless you expressly opt out, HobbyFarms.com may also make its subscriber lists or personally identifiable information, such as contact information, available to companies that offer products and services that we believe may interest our subscribers or website users. If you do not want us to share your personally identifiable information, you may inform us of your choice to opt out by following the procedure in the “Your Options” section immediately below.
We may also share or disclose personally identifiable information about you to third parties when (1) we use such third parties to provide products or services on our behalf, such as to fulfill subscriptions; (2) you enter a contest or sweepstakes, in which case we may give your personal information to the sponsor who may use it for marketing purposes; (3) as required by law; (4) as necessary to protect our legal rights; and (5) in connection with any sale, merger, transfer or other disposition of all or a portion of the business.
Although personally identifiable information is protected as outlined above, we reserve the right to use and share aggregated anonymous data about our subscribers and users.
YOUR OPTIONS FOR CONTROLLING PERSONALLY IDENTIFIABLE INFORMATION
If you do not want us to share your personally identifiable information for marketing purposes, you may inform us of your choice to opt out by emailing to let us know. In your email, you must provide us with sufficient information to identify you (name, address, email address that was provided to us, or as it appears on your subscriber label or promotion, and the magazine name) so that we can identify you and complete your request. Opting out of personal information sharing for marketing purposes may not prohibit sharing for non-marketing purposes, such as for completing requested transactions.
California Civil Code Section 1798.83 permits California residents to request certain information regarding disclosures of personal information that has been collected online or offline to third parties for direct marketing purposes. If you would like to request an information disclosure, e-mail or in writing to: Information Disclosure, Digital Department, 3 Burroughs, Irvine, California 92618-2804.
WHAT ELSE YOU SHOULD KNOW ABOUT PRIVACY
Reviewing and Correcting Information
You can currently edit your discussion forum profile, including your identifier and contact information at any time, by clicking on “Your Profile” on HobbyFarms.com. If you forget your forum password, you can email us. After verifying your identity, we will email you your password.
You can also edit and update your subscription account information at any time by visiting our online Subscription Services section.
Although HobbyFarms.com uses industry-standard encryption technologies to protect certain data transferred to and received to and from HobbyFarms.com and all the I-5 Publishing Websites and although I-5 Publishing maintains reasonable security measures in place in order to protect against the loss, misuse or alteration of personally identifiable information under our control, the Internet and other networking communication media cannot be guaranteed to be 100% secure. Accordingly, you transmit information at your own risk and HobbyFarms.com assumes no responsibility or liability for disclosure of your information due to errors in transmission, unauthorized or illegal access or other causes beyond HobbyFarms.com’s reasonable control.
Disclosure of Information in Public Areas
Personally identifiable information that you disclose in a public area of HobbyFarms.com, such as our discussion forums and clubs, may be collected and used by others who may then send you messages or other communications that you do not want to receive. HobbyFarms.com does not control the actions of the users of our discussion forums and clubs. Accordingly, you should exercise discretion in the type of information you decide to post in our discussion forums and clubs. If you do decide to disclose personally identifiable information in a forum, you do so at your own risk.
PRIVACY CONCERNS AND CHILDREN
HobbyFarms.com is intended for those who are at least 13 years old. We do not knowingly accept personally identifiable information from anyone under 13. Although children under 13 may view HobbyFarms.com, we do not permit children under 13 to register for services, like our discussion forums and clubs, without express written consent from their parent or guardian, also known as a COPPA release form. We encourage parents or guardians to supervise Internet activity of all children under 18. Likewise, those under the age of 18 are prohibited from making purchases, including subscriptions, on HobbyFarms.com. Children under 18 should only use the HobbyFarms.com under the supervision of their parents or guardians. Parents: if your children disclose information about themselves in our public discussion forums and clubs, they may get unsolicited messages from other parties. Accordingly, you should discourage them from disclosing personally identifiable information in such discussion forums and clubs.